| The Idea |
Interacting with consumers over the years I've found that, for most, selecting and buying Italy’s finest wines from among the thousands imported into the U.S. is still a dizzying proposition. Many retailers and restaurants across the country continue to lazily offer palate-deadening Italian wines shipped in gimmicky, clownish bottles that perpetuate the stereotype of Italy as a second rate, volume-driven wine producing country. After 20 years of traveling to Italy, selecting and purveying Italy’s finest wines, I wanted to create one brand that comprised a selection of the very best Italy has to offer. I wanted to return to the family-run estates that produced exceptional wine. Wines that command the attention of the world stage but historically never leave their village because traditional importers don’t export such small quantities. Lastly, I want to offer my wines directly to consumers and a few select restaurants, minimizing the use of retailers and wholesalers that would invariably filter my message. Todissimo -- One passion, one name, one life’s work.
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