What Goes On Your Website
A website is a funny little thing. It seems to be something everyone has… for one reason or another, and is filled with all sorts of things depending on its use. If you are looking to build a business, or expand an existing business there are a few key elements that you need on your website. The goal here is to tell you what you need and how you can get it for next to nothing with free website makers.
First, a free website maker is a company… or person, that lets you make free websites on their server. They are a great way for anyone that is looking at making a website, but doesn’t really want to spend hundreds of dollars on it, to create a classy website. Most free website makers will help you with the layout and other cool features. It is recommended that you shop around to find the best free website maker for you. One that is going to meet your needs.
Once you have found that free website maker it is important that you know what needs to do on your website. Here is a list of the necessities, in no particular order.
Your products and services, this seems like an obvious, but you would be surprised how many times people miss this important element. While you don’t want to make your product or service the main point, you do want to make sure they are there on the site. Generally speaking it should be the first thing people see.
The next important element is your customer service department. Naturally you are not going to be sitting in your office or your home waiting for people to land on your site and need you. You should however have a place on your site that they can send you a request for more information, either by a form that they can fill out or email contact information. It’s best to guarantee a response in a certain amount of time. Customers and potential customers need to know you are not only available, but that you will respond.
Beyond customer service, you should also offer support. Most big companies have this divided into two categories. There is customer service for anyone that has or may want to buy something or do business with you. Then there is customer support, this department deals with any issues one of your customers may have. Both are essential, while they may go to the same two people it is important to offer the customer different options.
Finally, you should make sure that your website has an “About Me” or “About Us” area. People don’t do business with a company or a person because of that business or even the product. They do business with someone they know and feel that they can trust. Offering them an “About” page that tells them who you are, what your company is and does and why will go a long way in building a solid relationship with your customer/client base. Ultimately increasing sales.
